Our Approach

Minimizing risk at all stages of the development process

Our approach comes from a lifetime spent working with some
of the finest food and beverage organizations in the world.

  • Market Research
  • Creative Exploration
  • Business Strategy
  • Design Development
  • Pre-Opening Preparation
  • Launch & Refinement
  • Third Party Partnerships
  • Market Research

    We look beyond the easy answers to get to the essence of the challenge at hand. Using a sophisticated blend of competitive, demographic, psychographic and analytic tools to assess the market, we establish a 360 degree view of the opportunity and the target customer. Our market analysis unearths untapped opportunities within the market with the overall goal of creating the greatest chance of success for the venue.

  • Creative Exploration

    Great dining experiences are a blend of art and science. With a firm, data-driven understanding of the market, our team spends the next phase of development with creative ideation and exploration. We develop a number of concept ‘sketches’ and initial directions that exploit gaps in the market while forecasting the evolution of tastes and trends that will be in play at the time of the restaurant’s opening.

  • Business Strategy

    The right concept is the one that pays the bills. We road test the viability of every concept with a full business plan and pro forma to ensure that the numbers add up. We explore revenue generation from multiple angles and look for ways to maximize the revenue potential. The business strategy created here becomes the road map for operations.

  • Design Development

    We work with the design and construction team throughout the build-out process to maintain the integrity and market viability of the original concept direction. We become the owner’s eyes and ears in detailed planning meetings to ensure the infrastructure is sound and the money is being wisely spent.

  • Pre-Opening Preparation

    The months leading up to the opening or relaunch of a new venue are critical to its long-term success. Our team has the expertise to ensure that key deadlines and pre-opening hurdles are handled well in advance. Our critical path tools help the operations team to seamlessly integrate into the project and prevent costly delays and missed opportunities. From the initial pre-opening PR & Marketing events, through training and mock service our team can be there to support, guide train and help bring the new concept to life.

  • Launch & Refinement

    Every operation requires fine tuning. Once the excitement from the restaurant’s launch wears off, our team comes back in and reevaluates every aspect of the operation, menu and concept. We create updates and refinements based on early customer feedback and develop critical hurdles for the overall success of the restaurant.

  • Third Party Partnerships

    For owners and developers who want the added cachet of a Celebrity Chef or Multi-Concept Operator, we’ve got you covered. Our team has years of experience crafting management, license and lease agreements with celebrity chefs, multi-concept operators, and established restaurateurs. From fine dining to food halls, we can help you craft the right agreement to create a win-win relationship with the operator while delivering real, sustained value for the project.